$10
Selected trial-pair shades at one special price.
SHOP $10 SHADES →Find your favorite shades. Choose your Black Friday deal.
Selected trial-pair shades at one special price.
SHOP $10 SHADES →
Buy 4 or more eligible pairs and save 50% on each pair's current selling price. Automatically applied at checkout. No code needed.
SHOP ELIGIBLE SHADES →
Buy 1–3 eligible pairs and save 20% with code BF20 at checkout.
EXPLORE ELIGIBLE SHADES →Buy 4+ eligible pairs to save 50% on each eligible pair's current selling price; discount applied automatically at checkout. For 1–3 eligible pairs, use code BF20 for 20% off. Offers cannot be combined. $10 trial-pair styles are excluded from both promotions.
THE $10 SHADE EDIT
Limited selection. Don't miss these Black Friday exclusive shades.
BUY 4+, SAVE 50%
Mix and match 4 or more eligible pairs and enjoy 50% off each pair's current selling price. The discount is applied automatically at checkout.
SHOP ELIGIBLE SHADES
Add 4 or more eligible pairs to your cart.
Each eligible pair gets 50% off its current selling price at checkout.
Review your savings and proceed to checkout. No code needed.
Buy 4 or more eligible pairs and save 50% on each eligible pair's current selling price. Discount applied automatically at checkout. Cannot be combined with BF20 or other Black Friday offers. $10 trial-pair styles are excluded.
YOUR 50% OFF PICKS
Explore eligible colors, mix and match your favorites, and save 50% when you buy 4 or more pairs.
FIND YOUR BLACK FRIDAY LOOK
Four Colors. Your Signature Look.
BLACK FRIDAY · THE COLOR LOOKBOOK
Four shades. Endless ways to express yourself.
Soft & Dreamy
Vibrant Blue Green
Natural Everyday Brown
Bold & Naturally Defined
BLACK FRIDAY · THE REAL EYE EDIT
See the difference. Find your shade.
Everything you need to know about our Black Friday event.
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